KEEP (03650) rose nearly 6%, with the stock climbing 5.92% to HK$3.76 by the time of writing, on a turnover of HK$908,100. The movement follows an earnings forecast issued by Keep on February 24 regarding its 2025 performance. For the 12 months ending December 31, 2025, the company reported an attributable loss of approximately RMB72 million, narrowing by about 87% compared to the previous year's attributable loss of RMB535 million. On a non-IFRS basis, Keep recorded an adjusted net profit of around RMB25 million for 2025, marking a turnaround from loss to profit.

The announcement highlighted that the improvement in profitability was primarily due to initial results from the company's strategic shift toward focusing on AI development and optimizing its business structure. It further explained that through refined operations across all business lines, Keep achieved a comprehensive enhancement in operational efficiency for each segment, alongside a continuous increase in the revenue contribution from high-margin businesses. As a result, the company saw sustained expansion in gross margins across all segments in 2025. Additionally, through optimization measures such as marketing refinement, supply chain improvements, workforce efficiency gains, and administrative streamlining, Keep achieved effective cost control.