On July 1, Nike fell 3.92% in pre-market trading to $39.5 per share, with turnover of $794,800. The decline follows the company's fiscal Q4 earnings release, where cautious forward guidance and persistent regional weakness overshadowed a headline earnings beat.

Nike reported fiscal Q4 revenue of $10.97 billion, down 1.1% year-over-year, while adjusted EPS of $0.72 significantly exceeded expectations. However, Greater China revenue declined 12%, emerging as the primary drag on overall performance. More critically, the company projected FY2027 revenue to decline by low-to-mid single digits, sharply below the market consensus expectation of 0.4% growth. CEO Elliott Hill cited additional pressure from global foot traffic and discretionary spending, noting that the operating environment grew increasingly challenging.

Multiple investment banks cut their price targets following the report: Bernstein lowered to $72, Piper Sandler to $45, and JPMorgan to $47. The company acknowledged that sportswear and Jordan lifestyle categories remain under pressure, though running products continued to deliver double-digit growth for a fifth consecutive quarter.

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