Market Research Firm NIQ Global Intelligence Files for $1.1 Billion U.S. IPO

Stock Track
2025/07/15

NIQ Global Intelligence, a global leader in consumer goods and services market research, disclosed terms for its U.S. initial public offering on Monday. The company intends to sell 50 million shares priced between $20 and $24 each, targeting approximately $1.1 billion in capital. Based on the midpoint of this range, NIQ Global Intelligence would command a fully diluted market valuation of $6.5 billion.

Operating as a premier consumer intelligence provider, NIQ Global Intelligence has developed "The NIQ Ecosystem"—an integrated framework combining proprietary data, cutting-edge technology, human expertise, and advanced software analytics. This unified AI/ML-driven platform processes global consumer shopping data to generate reference datasets and metadata, delivering comprehensive omnichannel insights into consumer behavior worldwide.

As of December 31, 2024, NIQ Global Intelligence operates across more than 90 countries, covering approximately 85% of the world's population, over half of global GDP, and tracking more than $7.2 trillion in worldwide consumer spending. Tracing its roots back to 1923, the company generated $4 billion in revenue during the twelve months ending March 31, 2025.

NIQ Global Intelligence plans to list on the New York Stock Exchange under the ticker symbol "NIQ". The offering's pricing is anticipated during the week of July 21, 2025. Joint bookrunners for the IPO include J.P. Morgan, BofA Securities, UBS Investment Bank, Barclays, RBC Capital Markets, Citi, Wells Fargo Securities, BNP Paribas, Deutsche Bank, BMO Capital Markets, and KKR.

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