On December 3, JD HEALTH unveiled its three core strategies—hassle-free user experience, diversified premium supply, and efficient brand growth—while sharing latest achievements in optimizing user experience and driving long-term brand growth. The company also announced the launch of its "S100 Project."

Cao Dong, JD Group SEC Committee Member and CEO of JD HEALTH, emphasized that sustainable growth in the nutrition and wellness industry requires deep collaboration and value co-creation across the entire supply chain with brand partners. JD HEALTH aims to strengthen industry trust through professional partnerships and elevate national health standards.

According to JD HEALTH data, over 7,000 nutrition and wellness brands have achieved consecutive sales growth for three years. Since 2025, new users in this category surged 30% YoY, while new product sales rose 40% YoY.

The S100 Project will consolidate top-tier brands in the nutrition and wellness sector, focusing on four key dimensions: product selection, marketing, user experience, and operational mechanisms. JD HEALTH will allocate additional platform resources to help brands achieve breakthrough growth by 2026.

Furthermore, JD HEALTH plans to double its marketing investment to 1.6 billion yuan in 2026. The company will continue scaling its five major marketing IPs, including the "Double Growth Plan," "10M New Products," "Super Gifts," as well as celebrity and scenario-based marketing campaigns.