East Buy shares shares fell 6% in afternoon trading, after having risen more than 20% earlier in the day.

According to reports, East Buy will release its annual results for the fiscal year ending May 31, 2025, on August 22 (Friday). Previously, New Oriental released its fourth-quarter performance for fiscal year 2025. Based on performance announcements and the earnings call, Huaxi Securities estimated that East Buy's fourth-quarter revenue was $150 million, a year-on-year decline of approximately 30%, with the rate of decline narrowing quarter-on-quarter; Non-GAAP operating profit was approximately RMB 79 million, corresponding to an operating profit margin of about 7%, an improvement from the previous quarter.

Guosen Securities stated that the "Sam's Club Paradigm" practiced by East Buy has attracted market attention. The current consumer market is characterized by diversified supply, transparent information, and rationalized demand. Against this backdrop, companies with high-cost performance products and mature membership systems are increasingly gaining a competitive edge. East Buy has shown marginal improvement in recent operations with successful expansion into new categories and improved growth quality in its self-operated business. The firm believes that the marginal improvement in East Buy's operations to some extent validates the growth logic of similar enterprises.