Stock Track | EAST BUY Soars 9.45% Intraday on Positive Earnings with Profit Turnaround

Stock Track

02/02

EAST BUY's stock price surged 9.45% during intraday trading on Monday, following the release of its positive financial results for the first half of fiscal year 2026.

The company reported a significant turnaround, with profit attributable to owners reaching RMB 239 million compared to a loss in the same period last year. Total revenue grew 5.7% year-on-year to RMB 2.312 billion, while gross profit increased 14.5% to RMB 841.6 million, with gross profit margin improving from 33.6% to 36.4%.

Analysts attribute the strong performance to EAST BUY's effective execution of its multi-live-streaming-room and multi-host strategy, continuous development of high-margin self-operated products, and leveraging content advantages within the GEO marketing environment.

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