According to backend data from HAIDILAO, as of the morning of August 29, HAIDILAO hotpot restaurants nationwide have received over 150,000 dining reservations for Chinese Valentine's Day, representing approximately five times the normal Friday reservation volume. Some popular locations were fully booked a week in advance.

Additionally, ahead of Chinese Valentine's Day, HAIDILAO unveiled its first "Super Dessert Station" at the HAIDILAO Shanghai Zhonggeng Roaming City location. The station offers over 30 products, covering casual beverages and frozen treats including coffee, milk tea, lemon tea, shaved ice, and Gelato, as well as dessert items such as bagels, sandwiches, cakes, and mousses. Over 90% of the products are priced under 15 yuan.

In recent years, as the "romance economy" continues to heat up, HAIDILAO has been enhancing customer experience through innovative scenarios and distinctive products. From late-night themed stores and pet-friendly themed locations to regionally specialized menus launched periodically across different cities, HAIDILAO is attempting to create a "thousand stores, thousand faces" approach.