NETEASE MUSIC (09899) rose more than 7% in morning trading, with gains moderating to 5.8% by press time at HK$204.4, on a turnover of HK$187 million. The rally follows reports that its subsidiary platform, NetEase Tianyin, has launched beta testing for an "AI Songwriting" feature. This innovative tool leverages artificial intelligence to simplify music creation, enabling users to "transform inspiration into songs with one click." Currently available to musicians and select power users, the function allows mobile app users to input keywords and generate complete songs.

According to Research and Markets, the generative AI segment in the global music industry reached a market value of $419.85 million in 2024, growing at a robust 53.34% CAGR. Projections indicate the AI-driven music market could skyrocket to $4.3 billion by 2029 and $22.57 billion by 2034, signaling vast untapped potential.