A report from Guotai Haitong Securities indicates that the "Pet Industry New Product Trends Report," jointly released in January 2026 by Taotian Pets and Danjianlu Big Data, reveals that seasonal and holiday-themed consumption has become a core growth driver for the "pet economy." The search term "New Year pet gift box" saw a year-on-year increase of over 20% on the Tmall platform. According to Tmall data, sales of festive clothing for pets surged by 330%, while sales of special New Year's Eve meals for pets grew by 290%. Furthermore, following the Spring Festival, major pet exhibitions are scheduled in Southern and Northern China, where leading domestic brands are expected to launch new products, warranting attention.

Key points from Guotai Haitong are as follows: Pet product sales experienced rapid growth during the Spring Festival holiday. The report shows that festive consumption is a significant growth area. The range of pet New Year goods has expanded into a full product matrix covering food, apparel, decorations, and services, extending beyond cats and dogs to include exotic pets.

Pet services have become more comprehensive. Data released on January 16 by 58 Daojia shows that demand for pet boarding services increased by 46% month-on-month after the start of January. For the 2026 Spring Festival, the pilot program for pet transport on high-speed rail expanded to cover 110 stations and 170 train routes; airline "pets in cabin" services were available at 31 airports and on 110 flight routes.

Post-Spring Festival pet exhibitions are noteworthy. The Shenzhen Pet Exhibition, a leading event in Southern China, is set for March 12 in Shenzhen. The Beijing Pet Exhibition, a major event in Northern China, is scheduled for March 21-22 in Beijing. These large-scale exhibitions are expected to boost market focus on the pet industry. Leading domestic brands are anticipated to introduce new products at these events.

Regarding breeding: Pig prices are expected to enter a low season pattern after the Spring Festival. Post-holiday demand is anticipated to weaken while supply remains ample, leading to lower prices. In fact, after the Minor New Year, Spring Festival stocking activities had already begun to gradually decline. Following the post-holiday resumption of operations by slaughterhouses around the seventh and eighth days of the lunar new year, prices are expected to enter a phase of low levels and breeding losses. Monitoring the reduction of production capacity under low pig price conditions is advised.

Recommended stock targets include: For hogs - Muyuan Foods Co., Ltd. and Wens Foodstuff Group Co., Ltd.; for the post-cycle period - Keqian Biology and Haid Group Co., Ltd.. For the agricultural product chain - Chenguang Biotech Group Co., Ltd., Noposion, Winall Hi-tech Seed Co., Ltd., and Guotou Fengle; related targets include Konnong Seed, Jiangsu Provincial Agricultural Reclamation and Development Co., Ltd., and Beidahuang.

For the pet sector - Guaibao Pet Foods Co., Ltd., Zhongchao Inc., Ringpu Bio-Technology Co., Ltd., and Pet Pal Technology Co., Ltd.. For the poultry sector - Fujian Sunner Development Co., Ltd. and Shandong Yisheng Livestock & Poultry Breeding Co., Ltd..

Risk warnings include fluctuations in bulk agricultural product prices, breeding disease risks, natural disaster risks, changes in tariff policies, and exchange rate volatility.