C3.ai, Inc. (AI) shares surged 5.02% in pre-market trading on Monday, reflecting investor optimism about the increasing adoption of artificial intelligence (AI) technology across various industries, particularly in the retail sector.

According to projections from the Economist Intelligence Unit (EIU), demand for AI is expected to rise sharply in Indonesia in 2025 as industries seek to boost their financial performance through this technology. While the adoption of AI in Indonesia's offline retail sector is not expected to be massive in 2025, the luxury retail segment, comprising around 5% of the market, is predicted to spearhead the use of AI.

Analysts suggest that AI could drive sales growth and operational efficiency in the retail sector by enabling better consumer data management, aiding in marketing decisions, inventory management, and providing more personalized shopping experiences. The use of technologies like motion detection and facial recognition is already underway in some retail stores to analyze consumer behavior and preferences.