On the opening day of the FIFA World Cup, Baidu's Yijing platform, in collaboration with Coca-Cola, launched a real-time interactive digital human companion for sports events—the Fan Zhiyi real-time interactive digital avatar. This marks another significant commercial application in Baidu's digital human IP field, following the earlier launch of the Luo Yonghao digital avatar.

This digital human leverages Baidu Yijing's real-time interaction technology, with a response latency controlled within two seconds. It can highly replicate Fan Zhiyi's voice, accent, expressions, and movements, preserving his professional football commentary skills and personal style. Users can interact freely through voice or text input. The product supports human-like experiences such as emotion recognition and impromptu conversation, and is paired with fun features like real-time background changes and brand interaction demos, enabling a 24/7 online viewing companion.

Currently, this digital avatar is available for public experience on the Coca-Cola China mini-program. In addition, this collaboration also implements AIGC video creation capabilities. It is understood that the Baidu Yijing platform now possesses "director-level" TV commercial generation capabilities, which can significantly reduce the cost of producing high-quality content.