Shares of POP MART (09992) have surged more than 5% once again. At the time of writing, the stock is up 5.21% to HK$165.5, with a trading turnover of HK$848 million.

The move is driven by recent developments. On July 10th, investor Duan Yongping further increased his stake in POP MART. His shareholding rose from 91.27 million shares to 102 million shares, lifting his ownership proportion from 6.85% to 7.65%. This represents another significant addition to the position he first established in May of this year.

Based on POP MART's closing price of HK$150.7 on July 10th, the current market value of his latest holdings has reached approximately HK$15.35 billion.

Analyst Outlook and Key Catalysts

A recent research report from Guolian Minsheng Securities suggested that POP MART might release a positive profit alert for the first half of the year around mid-July. The market is expected to closely scrutinize the marginal changes in revenue and profit growth compared to the first quarter of 2026 and the same period in 2025. This will test whether the first-half growth rate provides sufficient buffer for the second half, in line with management's full-year guidance of "not less than 20%" for 2026.

Furthermore, July presents a crucial window to assess the momentum of the LABUBU IP. The market will be watching to see if LABUBU can reignite its popularity through subsequent pop-up stores, traffic spillover from the FIFA collaboration, and user-generated content (UGC), which would verify whether LABUBU's marginal growth drivers have stabilized.