On July 22, New Oriental-S fell 3.14% in regular trading, trading at HK$38.22/share, with turnover of HK$19.78 million. The decline marks a second consecutive session of losses driven by the same catalyst, following a 3.17% drop in the previous trading day.

On the news front, former East Buy CEO Sun Dongxu, together with former anchors Shi Ming and Guo Tianquan, has established Beautiful Tomorrow (Beijing) Technology Co., Ltd. with registered capital of RMB 10 million. The company's business scope covers fresh meat, seafood, fruits, vegetables, and cosmetics wholesale and retail, directly targeting the live-streaming e-commerce sector. Sun holds 34% equity and serves as legal representative. The company's short-video account has already gained 330,000 followers, intensifying market concerns over rising competition for East Buy's e-commerce operations.

Notably, founder Yu Minhong responded that there is no non-compete agreement with the departing team and extended his blessings. However, following the departure of all four original core anchors from East Buy over the past year, investor anxiety over talent retention and competitive threats continues to pressure shares.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)