EAST BUY is currently preparing to launch its own line of "Blue Hat" health food products. The company plans to officially release multiple new items that carry the national health food certification, known as the "Blue Hat," in the near future. A dedicated new product launch event will be held concurrently.

According to sources familiar with the matter, the new "Blue Hat" series products from EAST BUY are all compliant health foods that have been approved by relevant national authorities. These products are permitted to clearly indicate their health functions on both the product labeling and in promotional materials, ensuring strict compliance in terms of qualifications, formulations, and efficacy claims.

In May 2024, EAST BUY formally entered the nutritional and dietary self-operated product line market. This product category is positioned as "daily functional food," with core items including probiotics, fish oil, and liquid calcium. The upcoming concentrated launch of "Blue Hat" products signifies an upgrade from general dietary supplements to a more professional and functionally-oriented health food track.

Regarding the specific launch timeline for the new self-operated health products and the detailed arrangements for the launch event, EAST BUY had not provided an official response at the time of publication.