During the Tmall Double 11 shopping festival, Taobao's Super Member system demonstrated robust commercial momentum. Data reveals that sales from platinum-tier and higher members surged by 269% month-on-month, with a remarkable repurchase rate of 44%, solidifying its role as a critical growth pillar for brands.

The system currently serves over 1 billion users, including more than 100 million high-value platinum-tier members who exhibit strong annual spending activity. By collaborating with premium beauty brands like Shiseido and Estée Lauder, the platform offered exclusive member benefits, effectively securing target customers during the pre-sale phase.

Additionally, the program integrates deeply with services such as Fliggy, Amap, and Flash Delivery, driving a 30% year-on-year increase in travel orders and nearly tripling the redemption of subsidies under the "10 Billion Subsidies" initiative. This underscores Alibaba's strategic success in consolidating multi-sector consumer services.