On August 21st, according to official announcements, Great Wall Holding's bidding center published the "Great Wall Motor Ultra-Luxury Car BG Brand User Activity Project" tender. Great Wall Motor stated that it is now recruiting suppliers worldwide with ultra-luxury brand service experience and exceptional social media operation capabilities to serve Great Wall Motor's ultra-luxury car BG division and assist in planning and executing user activities.

The bidding requirements include the need for an independent design team, with the design team leader required to have experience serving brands such as Apple, Coca-Cola, LVMH, Porsche, Rolls-Royce, Aston Martin, Mercedes-Benz, or equivalent-level brands.

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