Newell Brands' stock surged 5.09% during intraday trading on Friday, marking a significant reversal from earlier losses. The sharp upward movement came as the company provided encouraging updates about its business outlook.

The consumer goods maker announced that its international segment, which represents 40% of total company sales, is expected to turn positive in the second quarter. This projection boosted investor confidence in the company's growth trajectory. Additionally, Newell Brands revealed plans to cut prices at its Rubbermaid brand by about 15% for food storage products and selectively reduce prices on some baby-care items under its Graco label, a strategic move aimed at regaining customer traction after previous price hikes met resistance.

Further supporting the positive sentiment, the company reported that its tariff impact for 2026 is projected to be $130 million, down from $174 million in 2025, reducing a significant headwind. These developments followed the company's fourth-quarter results, where revenue of $1.90 billion exceeded analyst expectations of $1.88 billion, providing a solid foundation for the stock's recovery.