On June 1, Ferrari rose 3.33% in pre-market trading, trading at $352.06/share, with trading volume of $1.3973 million. The stock continues to recover after plunging nearly 8% following the launch of its first fully electric vehicle, Luce, on May 25.

On the news front, Ferrari CEO Benedetto Vigna confirmed that the company has received formal orders from both new and existing customers for the Luce, emphasizing the vehicle is \"completely different from EVs made by other brands.\" This partially eased market concerns over demand. Additionally, UBS issued a research note stating that Ferrari's EV model is more likely a complementary extension of its existing product lineup rather than a fundamental shift in brand positioning, and that the company will continue balancing new customer acquisition with its scarcity-driven strategy.

The Luce, priced at 550,000 euros, was designed by former Apple Chief Design Officer Jony Ive and features a four-door, five-seat layout that diverges from Ferrari's traditional sports car DNA. The launch triggered sharp criticism from Ferrari's former chairman and significant investor backlash, with European-listed shares falling as much as 8% on May 26. The stock has since staged a multi-day recovery as order confirmations and analyst coverage helped stabilize sentiment.

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