Following the decision to halt the sale of its Costa Coffee chain, Coca-Cola has shifted its focus towards internal restructuring and operational improvements to boost profitability across the business.

The beverage giant has abandoned its divestment plan after potential buyers failed to meet its valuation expectations of around $2 billion for the coffee brand.

Having acquired Costa Coffee in 2018 for over $5 billion, Coca-Cola is now integrating the chain's operations more directly, dismantling its global ventures unit and placing Costa under regional management to drive growth, particularly in the European and Chinese markets.

This strategic overhaul is designed to address several industry-wide challenges, including rising operational costs, volatile coffee bean prices, and shifting consumer preferences.