In conjunction with the upcoming National Insurance Publicity Day, a public welfare quiz initiative has been launched to enhance public understanding of insurance and charitable concepts.

This activity, organized in collaboration with the Insurance Association of China and hosted on the Tencent Public Welfare mini-program platform, invites the public to participate in the "A Little Red Flower" insurance knowledge quiz.

The campaign period runs from now until July 9, 2026.

Participants can scan a provided QR code to access the daily quiz, which consists of three questions related to insurance and public welfare knowledge.

Each participant is allowed one attempt per day. Upon correctly answering the questions, individuals can activate a special "Little Red Flower" status on their WeChat profile.

After completing the quiz, participants must wait until the following day for new questions to become available.

If a question is answered correctly, the system displays a congratulatory message along with an explanation of the relevant knowledge, and the option to set the WeChat status is provided.

If a question is answered incorrectly, the correct answer and a detailed explanation are shown to aid comprehension.

Setting the "Little Red Flower" status on WeChat allows friends to view it and potentially click through to participate in the quiz themselves, facilitating social sharing.

Key points for participants include the requirement for initial authorization upon first entry and the need for a WeChat version that supports the status feature, with each status lasting for 24 hours. The quiz questions are updated daily.

The initiative encourages public participation to support charitable causes and promote a better understanding of the insurance industry.