The stock of BusyMing (01768) has surged more than 6%, marking its fourth consecutive day of gains since its inclusion in the Stock Connect scheme, with a cumulative increase exceeding 15%.

As of the time of writing, the shares are up 7.41% to HK$380, with a turnover of HK$116 million.

On the news front, BusyMing was officially added to the list of eligible stocks for Southbound Trading under the Hong Kong Stock Connect program starting June 8th.

Analysts have noted that with the company's refined store operations and category expansion, its channels have maintained impressive same-store performance this year.

Franchisee enthusiasm remains high, driving a rapid expansion in store count.

The company continues to enhance overall operational efficiency across the entire chain by optimizing store operations and investing in back-end digital infrastructure, which is expected to strengthen its competitive moat.

There is positive outlook on the company's prospects for further expanding market share, broadening its product categories, and improving profitability, leading to a continued favorable recommendation.