LVMH Responds to Molly Tea Lawsuit: It Did Have a Negative Impact, But Will Not Stop Investing in the Chinese Market

Deep News
10/13

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Limited spots available, first come first served. Let us join together for the appointment with sustainability! [Click to register] On October 13, news emerged that LVMH-Moet Hennessy Louis Vuitton (LVMH) announced its 2026 third-quarter results, with quarterly revenue of 18.504 billion euros, an organic revenue increase of 1% year-on-year, below analysts' expectations of 1.3%. In the first three quarters of this year, the group's cumulative revenue reached 57.148 billion euros, with organic revenue growing 2% year-on-year.

By business segment, as the group's most core growth engine, the fashion and leather goods business continued to show weak performance. In the third quarter, revenue for this division was 8.245 billion euros, with organic revenue declining 5% year-on-year, making it the weakest performer among the group's main business segments. Selective retailing revenue was 4.070 billion euros, with organic revenue growing 8% year-on-year; watches and jewelry revenue was 2.5 billion euros, up 6% year-on-year; wines and spirits revenue was 1.429 billion euros, up 6% year-on-year; perfumes and cosmetics revenue was 2.008 billion euros, up 1% year-on-year.

By region, in the third quarter of 2026, LVMH-Moet Hennessy Louis Vuitton (LVMH)'s organic revenue in the U.S. market grew 5% year-on-year, the Japanese market grew 6%, and the European market grew 4%, while the Asian market excluding Japan declined 5% year-on-year. The Asian market, where China is located, became the only region where the group recorded negative organic revenue growth.

It is reported that during the earnings conference call, the LVMH-Moet Hennessy Louis Vuitton (LVMH) group pointed out that the decline in demand from Chinese consumers reached double digits in the third quarter, and demand from the group's Chinese customer base fell 15% overall. In addition, the earnings conference call revealed that at the end of the third quarter and the beginning of the fourth quarter, the group's overall customer performance was better than the quarterly average, and the Chinese customer base also showed some improvement.

On the evening of October 12 local time, during the 2026 Q3 earnings conference call hosted by the LVMH-Moet Hennessy Louis Vuitton (LVMH) group, LVMH-Moet Hennessy Louis Vuitton (LVMH) group Chief Financial Officer Cécile Cabanis discussed the impact of the lawsuit against Molly Tea in China. Cécile said, "It is difficult to precisely quantify the impact. But overall, it can be said that at least at the beginning of the quarter, the incident did indeed have a negative impact." At the same time, she emphasized that the LVMH-Moet Hennessy Louis Vuitton (LVMH) group will not stop investing in the Chinese market because of the Molly Tea incident.

LVMH-Moet Hennessy Louis Vuitton (LVMH)'s sub-brand LV previously sparked controversy in the Chinese market by suing Molly Tea. In June of this year, due to a trademark infringement dispute involving a four-leaf flower pattern, the new tea beverage brand Molly Tea was ordered in the first instance to pay 10 million yuan in compensation to Louis Vuitton Malletier, the main entity of LV. Subsequently, the incident triggered widespread discussion. On July 27, during the LVMH-Moet Hennessy Louis Vuitton (LVMH) group's second-quarter earnings conference call, the group publicly responded to the matter for the first time. At that time, management emphasized that intellectual property is a crucial core asset for LVMH-Moet Hennessy Louis Vuitton (LVMH), that the group has always actively protected its brands, and noted that its brands frequently deal with trademark infringement issues in many countries and regions, including China.

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