Jinqiao Town in Shanghai's Pudong New Area is charting a new course for high-quality development, transitioning from an export processing zone to a highland for the intelligent connected vehicle industry, guided by its commitment to building a town renowned for quality. By the end of 2024, Jinqiao was included in the national cultivation database for counties, districts, and towns striving for quality excellence. In August 2025, it was further selected as an innovative pilot unit for the cultivation and construction of quality-strong towns by the State Administration for Market Regulation.
In recent years, Jinqiao Town has closely aligned with its industrial characteristics, using a comprehensive talent ecosystem encompassing attraction, cultivation, utilization, and retention as its engine. By focusing efforts on key areas, it has established a synergistic development framework that strengthens the quality foundation, empowers through talent, and enhances efficiency through services, injecting robust momentum into regional high-quality development.
**Fortifying the Foundation: Building a "One-Stop" High Ground for Quality Infrastructure** Quality is the cornerstone of industrial development. Jinqiao Town has established a "one-stop" service station for quality infrastructure focused on key sectors like intelligent connected vehicles. This station integrates resources such as policy interpretation, standards, and certification services, offering enterprises comprehensive quality technology solutions throughout their lifecycle. It provides specialized guidance in cutting-edge areas like the construction of traceability standards for intelligent connected vehicles, assisting startups in the autonomous driving field to complete the entire process from R&D to product certification locally, significantly reducing institutional transaction costs. It has already supported companies like Zebra Smart and SAIC Audi in completing closed-loop scenario pilots. Through the construction of 175 smart intersections, a replicable "Pudong Model" has been formed, providing practical experience for the city's roadside infrastructure development.
While solidifying its service platform, Jinqiao Town also aims to become a hub for "standards," promoting collaborations between local enterprises and the Shanghai Pudong Mingzhu International Standardization Research Institute for international standardization research. Since 2023, companies including Pan Asia Technical Automotive Center and United Automotive Electronic Systems have led or participated in formulating over a hundred international, national, and industry standards.
In building a "testing" hub, Jinqiao established the nation's first compulsory product certification industrial park (Jinqiao Park). It aggregates 70 inspection, testing, and certification bodies, including the China Quality Certification Centre and Amcan Quality Detection Technology (Shanghai) Co., Ltd., along with 12 national, municipal, and district-level key laboratories, and over 40 enterprises applying for CCC exemption, accounting for 7.5% of such enterprises in Pudong New Area. This provides crucial technical support for the stable and healthy development of industrial and supply chains. The launch of the Jinqiao Testing, Inspection, and Certification Platform (TIC Solutions) saw the initial entry of 10 service providers, including China Certification and Inspection Group and Far East Zhengda, promoting industrial resource sharing and collaborative development. This facilitated the signing of a Memorandum of Understanding between the TIC Council and Jinqiao, advancing international cooperation and mutual recognition.
**Attracting and Retaining Talent: Building a Full-Chain Talent Ecosystem** Talent is the primary resource for high-quality development. Jinqiao Town focuses on building a quality talent team, creating a full-cycle service system for attracting, cultivating, utilizing, and retaining talent, transforming this "key variable" into the "greatest increment" for high-quality development.
In targeted talent "attraction," Jinqiao has opened a "fast track for special talent settlement," shifting from passively waiting to actively recruiting through a mechanism involving nomination by key enterprises, approval by relevant departments, and expedited settlement for talents. It aligns with Pudong's "Pearl Plan" to build a tiered talent cultivation system of "discovery-cultivation-achievement," conducting systematic surveys and precise mentoring to build a growth ladder for outstanding individuals.
For collaborative talent "cultivation," the town deepens government-industry-university collaboration, establishing talent cultivation stations for strategic emerging industries to promote precise alignment between industry and education. In December 2025, a "Short Drama Global Expansion Base" was established in Jinqiao. Using this as a vehicle, the town intensively carried out a series of activities including "AI + audio-visual" R&D practices, university collaborations, and scenario resource matching, accelerating the gathering of talent resources across the industrial chain and providing a practical platform for talent growth.
In utilizing talent for "career development," the town innovatively guides enterprises to allocate a proportion of government rewards specifically for rewarding quality talent teams. It also focuses on creating talent exchange service platforms, regularly organizing thematic salons and technical seminars to promote cross-disciplinary interaction and enhance a sense of identity and belonging to Jinqiao.
For dedicated talent "retention," the town weaves a tight "safety net" for living and working comfortably. It offers 56,200 square meters of talent apartments across five locations, with the occupancy rate soaring to 95% within six months. It annually increases the quota for home purchase support, stabilizing long-term development expectations for key personnel, and provides low-rent apartments for new entrants, precisely alleviating the initial pressures for young professionals. Rental subsidies cover different stages and diverse needs, eliminating worries for talents pursuing their careers.
Through concerted efforts across the "attraction-cultivation-utilization-retention" chain, Jinqiao Town is accelerating the construction of a talent ecosystem that attracts and satisfies both near and far, providing talent support and intellectual backing for building a quality-strong town and promoting high-quality regional economic development.
**Precise Nurturing: Driving Industrial Quality and Efficiency with Superior Services** Jinqiao Town treats service as the core lever for optimizing the business environment. Through one-on-one专员 services, building high-end industrial对接 platforms, and implementing a梯度 cultivation of quality brands, it achieves simultaneous enhancement in service quality and industrial capability.
Regarding "专员 services," the town has established a regular visitation mechanism led by officials with dedicated专员 support. It provides tailored guidance for key quality inspection and technical service enterprises, with services extending from interpreting pro-business policies and handling talent settlement to compliance operation guidance, steering enterprises from merely "implementing standards" towards "setting standards." In 2025, eight enterprises expanded into new certification business areas, and three key enterprises achieved high revenue growth. Among them, Shanghai Tongmin Vehicle Detection Technology Co., Ltd. saw a year-on-year revenue increase of 72.16%, Amcan Quality Detection Technology (Shanghai) Co., Ltd. grew by 27.43%, and Anno Certification Service (Shanghai) Co., Ltd. increased by 14.23%, emerging as a rapidly rising "Jinqiao force" in the inspection and testing sector.
In platform building, Jinqiao Town, by uniting multiple forces, innovatively hosted a roundtable on high-quality development in the testing, inspection, and certification industry. Integrating "field observations + case sharing + policy discussions," it provided a deep交流 scenario for 12 leading enterprises. The platform's value was directly reflected in substantive合作 outcomes: China Inspection (Shanghai) Testing Technology Co., Ltd. and Nutricia Early Life Nutrition Management Co., Ltd. signed a technical cooperation agreement for 2026 on the spot, enabling precise对接 between testing institutions and manufacturers and injecting strong momentum into the quality upgrade of the industrial chain.
In梯度 cultivation, the town has established a quality award incubation mechanism featuring "梯度 cultivation and全程 mentoring," guiding five organizations to participate in the selection for the third Pudong New Area District Chief Quality Award. It actively recommended enterprises like SAIC General Motors for inclusion in the list of key units for quality financing credit enhancement in Pudong New Area. It innovates in social co-governance models, conducting thematic training through platforms like the "Quality Lecture Hall" and forming specialized quality and safety promotion teams. In 2025, these teams conducted 11科普 sessions深入 enterprises, communities, and schools, fostering a strong atmosphere where "everyone values quality and everyone creates quality."
Looking ahead, Jinqiao Town will continue to be guided by the construction of a quality-strong town, deepening its advantages in fields like intelligent connected vehicles and testing, inspection, and certification. It aims to further upgrade its quality infrastructure, achieve new breakthroughs in its talent ecosystem, and make another leap in its service capabilities. With higher standards, more concrete measures, and stronger synergy, it will contribute more "Jinqiao models" to Pudong New Area's efforts to build a leading zone for socialist modernization.