Great Wall Motor Company (GWMOTOR) shares surged 5.04% in intraday trading, outperforming the broader market. As of the latest update, the stock was trading at HK$18.91, up 4.71%, with a trading volume of HK$268 million.

The significant uptick in GWMOTOR's stock price can be attributed to the successful launch of its new Tank 500 model on August 27. Priced between 335,000-375,000 yuan, the new vehicle has garnered impressive market interest. Tank brand Executive Vice President Gu Yukun revealed that the new Tank 500 secured a remarkable 12,257 pre-orders within just two hours of its launch, demonstrating strong consumer demand for the model.

Adding to the positive sentiment, Shenwan Hongyuan, a financial services firm, recently highlighted that Great Wall Motor's fundamental business logic remains robust. The company continues to focus on volume growth for its two highly profitable brands - WEY and Tank. Analysts expect WEY's monthly sales to reach 20,000 units following recent upgrades, with potential for further growth as new platform models are introduced. The strong pre-sale performance of the Tank 500 further supports this optimistic outlook. Given the company's relatively low PE ratio for its Hong Kong-listed shares, Shenwan Hongyuan suggests that GWMOTOR offers high value proposition and sustained recommendation value in both short and medium terms.