Stock Track | MINISO Group Soars 6.39% in Intraday Trading on CCTV Spring Festival Gala Partnership and Share Buyback

Stock Track

02/05

MINISO Group Holding Limited's stock surged 6.39% during intraday trading on Thursday, marking a significant upward movement for the retailer.

The sharp rise follows the company's announcement that it has become the official trendy toy partner for the China Central Television (CCTV) '2026 Spring Festival Gala'. This marks MINISO's first collaboration with the iconic national television event, with the co-branded 'Year of the Horse' product series launching concurrently.

Analysts view the partnership as a major marketing milestone and a pivotal step in the company's strategic shift from a retail-focused model to a cultural and creative enterprise. Additionally, the company executed a share buyback of $235,200 for 51,300 shares on February 4, which may have contributed to positive investor sentiment.

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