Pinglu County in Yuncheng City, Shanxi Province, is located in the global golden apple production belt, with 350,000 acres of apples currently at peak trading season. To address traditional transaction issues such as payment collection and invoicing, the local government has introduced the "Digital Farmer" platform.

Through a WeChat mini-program, users can complete transactions and generate invoices by scanning QR codes. The platform also enables farmers to benefit from tax exemptions for self-produced and self-sold agricultural products while simplifying payments and documentation for agricultural enterprises.

The "Digital Farmer" platform serves as a digital circulation and coordination service for eco-friendly agricultural products. Leveraging Tencent's robust technological support and ecosystem resources, it focuses on the "first mile" of primary agricultural product production and distribution. Centered on "agricultural enterprises, farmers, and agricultural products," the platform implements a "transaction digitization—data assetization" model, translating digital solutions into tangible industry development outcomes. It has become a key driver in advancing high-quality agricultural and rural development.