China Literature (00772) rose more than 5% intraday, and as of press time, its share price was up 2.36% at HK$25.16, with turnover of HK$209.2 million.

Market research firm QuestMobile released the "China Mobile Internet Autumn Major Report." In September 2026, the total usage time of short drama video and short video apps recorded net increases of 13.329 billion hours and 5.717 billion hours, respectively, ranking Top 1 and Top 2 among time-growth tracks, leading the Top 3 AIGC segment by a wide margin.

A Guotai Haitong research report pointed out that AI video is accelerating its penetration, driving the continued growth of the short drama market. Short drama overseas expansion remains highly prosperous, with AI opening up room for overseas growth.

It is worth noting that short dramas and AI comic dramas are opening up the company's growth space. In the first half of the year, China Literature's short drama and comic drama business revenue exceeded RMB 430 million, a year-on-year increase of 230%. At this year's China Literature Creation Conference, the company also announced plans to build a premium AI video matrix covering all formats including comic dramas, animation, "live-action + AI" short dramas, and medium- to long-form dramas, and officially released its first batch of premium AI animation projects, including "Cyber Hero Legend," "Unscientific Beast Taming," "The Verdict," and "Town Demon Museum."