Rollins Inc. (ROL) experienced a sharp pre-market plunge of 13.95% on Thursday. The pest control services company's stock was hit hard in early trading.

The sell-off was triggered by the company's fourth-quarter 2025 earnings report, which missed analyst expectations across key metrics. Rollins reported adjusted earnings per share, revenue, and adjusted EBITDA below consensus estimates. Analysts pointed to weaker demand for pest control services amid ongoing macroeconomic uncertainty, with persistent inflation and high interest rates pressuring consumer and commercial spending. The company also noted a negative impact from erratic weather patterns, as cooler temperatures in the U.S. dampened demand for pest-control activities, contributing to a drop in operating margin.

The earnings miss from Rollins also had a ripple effect, dragging down shares of its peer, UK-based Rentokil Initial, in related market movements.