Kuaishou E-commerce revealed at its 618 Merchant Conference that the annual 618 shopping promotion will commence in early May. The event will span multiple phases, including a presale period, a kickoff stage, themed days, category-specific promotions, and a final closing phase, with the entire campaign lasting until mid-to-late June. During the promotion, the platform will deploy an AI-powered model to help merchants diagnose operational challenges and offer tailored business guidance.