On June 9, Ferrari rose 3.06% in regular trading, trading at $362.805/share, with trading volume of $60.62 million. The stock continues its multi-day recovery after an approximately 8% sell-off triggered by the launch of its first pure electric vehicle, the Luce.

On the news front, Ferrari CEO Benedetto Vigna confirmed the company has received formal orders for the Luce from both new and existing customers, emphasizing the vehicle is completely different from other brands electric cars, which has partially alleviated market concerns over demand. UBS issued a research note indicating that Ferraris EV model is more likely a complementary extension to its existing product lineup rather than a fundamental shift in brand positioning, with the company continuing to balance new customer acquisition against its scarcity-driven pricing strategy.

The Luce, priced at 550,000 euros in Italy, had drawn criticism for its premium over competitors such as the Porsche Taycan. Meanwhile, rival Lamborghini publicly validated its own decision to cancel pure EV plans in favor of plug-in hybrids, underscoring the broader challenge facing ultra-luxury performance brands in electrification.

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