Baozun Inc. (stock code: 09991, listed in Hong Kong under the WVR structure and on Nasdaq under “BZUN”) will convene its board of directors on 25 March 2026 (Hong Kong time) to review and approve the fourth-quarter and full-year results for the period ended 31 December 2025. The financial statements are prepared in accordance with U.S. GAAP and SEC requirements.

Subject to board approval, the results announcement will be published on 25 March 2026 before the U.S. market opens and after Hong Kong trading hours. The filing will appear on HKEX (www.hkexnews.hk) and the company’s website (www.baozun.com).

Management will host an earnings conference call at 19:30 (Hong Kong time) the same day. Dial-in numbers: United States 1-888-317-6003, Hong Kong 800-963-976, Singapore 65-3158-8715, Mainland China 4001-206-115, International 1-412-317-6061; passcode 73240982. A replay will be available through 1 April 2026 via United States 1-855-669-9658 or International 1-412-317-0088 with access code 5635844. A live webcast and archive will be hosted on the investor relations section of http://ir.baozun.com.

In accordance with Hong Kong Listing Rules, Baozun will release its statutory annual results (IFRS format with a GAAP-to-IFRS reconciliation) on or before 31 March 2026.

The board currently comprises Chairman Vincent Wenbin Qiu, directors Junhua Wu, Jun Wang and Bin Yu, and independent directors Yiu Pong Chan, Steve Hsien-Chieng Hsia and Benjamin Changqing Ye. Baozun reminds investors of the potential risks associated with its weighted voting rights structure, under which each Class B share carries ten votes compared with one vote per Class A share.