Yoho Group Holdings Limited (Stock Code: 2347) reported its unaudited results for the six months ended 30 September 2025. Gross merchandise value reached approximately HK$427.3 million, a slight year-on-year decrease of about 1.1%. The number of orders intake rose by 12.5% to around 252,000 orders, while the registered membership base surpassed 1.31 million. Basket value per order declined to roughly HK$1,697 compared to HK$1,927 in the same period last year.

Revenue amounted to HK$369.9 million, down 4.4% year-on-year. Overall gross profit margin improved to about 15.9%. EBITDA stood at approximately HK$15.3 million, alongside net profit of HK$8.1 million. The group maintained a strong net cash position of around HK$207.7 million. An interim dividend of HK$0.015 per share has been recommended.

Management noted that Hong Kong’s retail environment remained challenging amid inflation and cautious consumer sentiment. Nevertheless, the group progressed with its “Margin-First” approach, aiming to optimize product mix and bolster profitability. Key focuses included enhancing operational efficiency, integrating newly acquired premium sub-brand J SELECT, and continuing investments in the cross-border e-commerce business.