The Department of Culture and Tourism of Henan Province has publicly solicited opinions on the "Implementation Plan for Accelerating the Construction of a Modern Cultural and Tourism Industry System to Promote a Strong Cultural and Tourism Province (Draft for Comments)." The draft proposal suggests supporting cultural and creative design enterprises and internationally renowned brand institutions in strengthening cooperation with authorized enterprises of famous Henan products. It also proposes supporting well-known trendy play brands such as POP MART and MIXUE GROUP in holding debut launches, first shows, inaugural exhibitions, premiere events, and establishing high-level cultural and creative flagship stores in Henan.