Mixue Group's stock surged 5.99% during intraday trading on Monday, reflecting positive investor sentiment toward the company's latest expansion initiatives.

The price movement follows the successful trial operation of Mixue Ice Cream & Tea's global largest flagship store, which officially began on May 29 at Maoye Tiandi in Nanjing's Qinhuai District. Spanning over 2,000 square meters as a standalone podium building, the store features an innovative "beverages + cultural creative products + experiential retail" format that integrates Jinling culture with the Snow King IP. During the trial period, the store has attracted massive foot traffic, establishing itself as a new landmark consumer destination in Nanjing.

This flagship store represents a strategic upgrade for Mixue from its traditional high-value-for-money tea beverage model toward immersive consumer landmarks. The company has now opened more than 30 city-level flagship stores nationwide, reinforcing market confidence in its brand strength and growth outlook. Mixue's recent successful listing on the Hong Kong Stock Exchange, where it surged over 28% on its debut, further underscores strong investor interest in the company's expansion strategy.