Mixue Group's stock soared 5.03% during intraday trading on Thursday, continuing its rebound from early July lows.

The surge follows multiple brokerage firms issuing positive ratings on the company. Huaxing Securities maintains a Buy rating with a target price of HK$475.40, implying over 80% upside potential, while BOC International initiated coverage with an Overweight rating, citing Mixue's strong competitive advantage in lower-tier markets and leading overseas expansion layout.

Additionally, the company previously announced a RMB 1 billion subsidy program to help franchisees upgrade to automatic fresh-ground coffee machines, positioning its coffee business as a potential second growth curve. The stock currently trades at approximately 12x forward P/E, near historical lows, with market consensus target price suggesting significant valuation recovery potential that continues to attract capital inflows.