During the Spring Festival holiday, Qingdao actively carried out various consumption promotion activities, fully unleashing the city's consumption potential. Driven by both policy support and event initiatives, the city's commercial districts were filled with a festive atmosphere, bustling crowds, and strong consumer activity, further releasing consumption vitality. According to data from the Municipal Commerce Bureau, key monitored commercial enterprises in the city achieved cumulative sales of 370 million yuan during the holiday, a year-on-year increase of 9.9%. Key commercial districts received over 26 million visitor trips, with sales revenue increasing nearly 20% compared to the same period last year.
Efforts were made across all districts with distinct themes, fully stimulating regional consumption vitality. Each district and city, based on its own resources and closely aligned with the Spring Festival consumption period, created differentiated consumption promotion scenarios centered around the "one district, one theme; one district, one characteristic" concept. The Shinan District held the 4th Zhongshan Road Pedestrian Street Spring Festival Festival, featuring seven特色 activities including intangible cultural heritage dragon dances and immersive dance dramas, enriching tourist experiences and boosting consumption vitality in the old city. Simultaneously, 5 million yuan in retail and dining vouchers were distributed, precisely stimulating consumption in core commercial areas like MixC and Hisense Plaza, where visitor flow remained high throughout the holiday.
The Shibei District hosted the 2026 Radish, Yuanxiao, and Tanghulu Festival in Dabao Island, deeply integrating the heritage of old city courtyards with the energy of trendy markets, boosting consumption in both the Dabao Island and Taidong Pedestrian Street areas. During the festival, the Dabao Island Cultural Leisure Block integrated 200 market stall resources, carefully creating folk experience scenes like fish lantern parades and folk music performances. Over the seven-day holiday, it attracted more than 2.8 million visitors, with sales exceeding 30 million yuan.
Licang District launched a "Colorful Spring Festival Consumption Festival," hosting over 40 themed activities centered around the Licun business district, actively implementing policies to benefit residents, and simultaneously driving growth in sectors like home appliances and catering. Laoshan District rolled out a series of consumption promotion activities, involving more than 60 commercial and catering enterprises, supplemented by the distribution of 2 million yuan in dining vouchers, leading to a significant increase in consumption at commercial complexes like Liqun Jinding and Golden Lion Plaza.
The West Coast New Area organized a "West Coast New Year's Goods Festival," launching 70 consumer benefit promotion activities, driving strong consumption in commercial areas like the Carnival Hisense Plaza. Jimo District continued to optimize the Jimo Ancient City Lantern Festival, with rich folk experiences and New Year's market fairs, simultaneously activating the night-time economy and cultural tourism consumption, achieving growth in both visitor numbers and revenue.
Jiaozhou City held events like the Tanghulu Festival and Spring Garden Gatherings, bringing together Jiaodong特色 products and folk performances, creating a strong festive atmosphere and driving sustained warming of consumption in commercial areas. Pingdu City carried out a series of themed consumption promotion activities, involving more than 50 commercial and catering enterprises, with over 10 promotional events held during the holiday period. Participating merchants saw an average sales increase of nearly 20%. Laixi City actively promoted an online-offline integrated promotion model, effectively linking the Spring Festival and Valentine's Day consumption periods, resulting in active buying and selling and the continuous release of consumption vitality.
By effectively utilizing policy tools, the consumption drive achieved significant results. The city focused on expanding consumption and invigorating the market, continuously increasing policy supply and support. Regarding replacement of old goods, the number of subsidies for consumer goods replacement was increased during the Spring Festival, with greater support for offline physical retail. Commercial enterprises were guided to continue holding exhibitions and sales activities related to automobiles, home appliances, digital and smart products during the holiday.
In terms of consumption subsidies, the municipal level distributed 30 million yuan in automobile consumption subsidies. Coordinating with districts including Shinan, Laoshan, and the West Coast New Area, a further 16 million yuan in vouchers and subsidies for automobiles, retail, and dining were distributed, providing real benefits to citizens and tourists. Furthermore, Qingdao became the only sub-provincial city in northern China to be selected for three national-level pilot programs simultaneously: lottery-linked invoices, international consumption environment construction, and new consumption formats, models, and scenarios, demonstrating a concentrated advantage from policy叠加.
On February 10th, the city officially launched the lottery-linked invoice pilot activity, with a total investment of 260 million yuan, initially covering the retail, catering, and accommodation industries. The activity adopts an "instant draw + periodic draw" model, characterized by strong public benefits, wide coverage, and a strong sense of public gain. Since its launch, participation from citizens and tourists has been enthusiastic. During the Spring Festival, over 2 million invoices city-wide participated in the lottery, covering more than 9,000 retail, catering, and accommodation merchants. 15 million yuan in prizes were distributed, effectively stimulating the consumption enthusiasm of "willing to issue invoices, willing to spend more," making it an important policy engine for driving Spring Festival consumption.
Key streets underwent quality upgrades, showing strong momentum in the integrated development of commerce, tourism, and culture. During the Spring Festival, key pedestrian streets like Zhongshan Road and Taidong saw significant growth in both visitor traffic and sales revenue. Various commercial districts focused on new scenarios such as immersive experiences, night-time consumption, folk culture, and trendy check-in spots, promoting the deep integration of commerce, tourism, and culture, making them important carriers for showcasing urban vitality and driving consumption growth.
The Taidong business district, leveraging its strong local atmosphere, strengthened sectors like特色 snacks and the night-time economy. Consumption热度 continued to rise during the holiday, with visitor traffic exceeding 2.4 million and revenue surpassing 300 million yuan. Zhongshan Road Pedestrian Street精心推出 IP-themed exhibitions and the Yongchunli Old Qingdao Culture Exhibition during the festival, alongside regular thematic parade activities. The total revenue of nearly 200 merchants and stalls saw a substantial year-on-year increase, further unleashing consumption potential.
Jimo Ancient City delved into traditional cultural connotations, using lantern festivals, temple fairs, and intangible cultural heritage performances as特色 carriers to enrich the cultural tourism consumption experience. Visitor numbers during the holiday exceeded 900,000. The West Coast Carnival·Hisense Plaza utilized the consumption period to carry out various promotions like spend-and-save offers and lucky bags. Sales during the Spring Festival reached nearly 15 million yuan, a year-on-year increase of approximately 35%, with cumulative visitor traffic of nearly 300,000, a year-on-year increase of about 43%.
Qingdao's street-level commercial districts exhibited a强劲 trend of "blooming everywhere with multiple points of爆发." Major commercial districts and streets not only served as important windows displaying the city's image and vitality but also precisely met the demands of citizens and tourists with a rich supply of consumption options, injecting continuous momentum into the city's strong start for Spring Festival consumption.