The Ascott Limited said on Feb, 9 2026 that it secured a record 19,000 units across 102 properties in 2025, representing a 27% year-on-year increase in new signings. The additions expand its portfolio to more than 1,000 properties with over 176,000 units in more than 230 cities and 40 countries.

The asset-light growth was driven by higher-fee segments such as resorts, strong franchise demand and conversion activity. More than 25% of the new units were signed under franchise agreements, while conversions accounted for about 38% of the total.

Ascott entered over 10 new cities in Asia Pacific and Europe, including its first properties in Wellington and Taipei. Other key resort signings included projects in Phuket, Phu Quoc, Nha Trang, Bali and the 693-unit HARRIS Resort Cam Ranh in Vietnam.

The company’s branded residence pipeline grew by more than 1,000 units through projects in Phuket and Shenzhen. Citadines surpassed 200 properties worldwide with 17 new signings, while Oakwood added 16 properties.

Chief Executive Officer Kevin Goh said the 2025 signings provide “embedded income to exceed our 500 million Singapore dollars fee target” as projects open, citing a flex-hybrid model and multi-typology brand strategy as key growth drivers.

Chief Growth Officer Serena Lim noted that about 30% of new signings came from existing partners, reflecting owner confidence in the company’s platform and flexible living offerings.