3 ASX Stocks to Watch During a Market Crash

Trading Random
2025/10/13

Market crashes are an inevitable part of the investment cycle. 

Historically, 10% pullbacks occur almost yearly, 20% corrections every few years, and over 35% corrections roughly once each decade.

Although headlines often induce panic during these times, disciplined investors can find great buying opportunities in such market downturns. In today's volatile market environment, driven by as little as a single social media post, having a pre-prepared shopping list is crucial.

If the ASX were to plummet tomorrow, here are three stocks I would be eager to acquire — resilient, high-quality companies that, in my opinion, could emerge from any downturn even stronger.

1. Reliable Dividend Payer 

Washington H. Soul Pattinson and Co Ltd (ASX: SOL) is renowned as one of Australia's most reliable dividend payers and has been a consistent performer across all market cycles. Since its founding in 1872, it has developed into a diversified investment house with stakes in telecommunications, resources, property, agriculture, and financial services. This diversification helps to stabilize returns in volatile markets, making it a strong defensive asset during downturns.

The company has increased its annual dividend every year since 1998, marking the longest streak on the ASX, and has achieved an average total shareholder return of 13.7% per year over the past 25 years. With a flexible investment approach and exposure to various uncorrelated sectors, Soul Patts possesses the balance sheet strength and disciplined management needed to continue compounding in difficult conditions. It is an excellent choice for long-term investors seeking both income consistency and capital growth potential.

2. Growth Powerhouse

TechnologyOne Ltd (ASX: TNE) stands out as one of the ASX's most consistent long-term performers. This enterprise software provider has achieved over two decades of uninterrupted profit growth and continues to expand its presence in Australia, New Zealand, and the UK.

TechnologyOne's strong ties with government, educational, and financial clients result in high switching costs, while innovative products like SaaS+ and DXP generate new revenue streams. Management ambitiously aims to double the company’s size every five years, a target that appears feasible given its proven execution and broadening global market opportunities.

3. Diversification Strategy

Listed on the ASX, the iShares S&P 500 ETF (ASX: IVV) provides exposure to America’s leading companies, including Apple, Microsoft, Nvidia, Amazon, and Alphabet. These global giants have continuously shaped industries and driven worldwide productivity.

As Warren Buffett remarked, "Despite some severe interruptions, our country's economic progress has been breathtaking. Never bet against America." This progress has resulted in average annual returns of roughly 10% from the S&P 500.

Investment in IVV during a market downturn can be a prudent way to build wealth. It enables investors to purchase top-tier businesses at reduced prices and benefit from decades of compounding growth. 

Foolish Bottom Line

While predicting the exact timing of the next market crash is impossible, it is certain to happen eventually. The key is to stay calm, maintain liquidity, and remain prepared.

By keeping a shortlist of reliable, high-quality investments, including dividend stocks, growth leaders, and diversified ETFs, investors can transform fear into opportunity. Historically, market declines have often set the stage for the next wave of progress and wealth creation.

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