Movement Alert|Longfor Group Falls 5.15% in Regular Trading, Property Sector Retreats as H1 Sales Plunge 52.7%

Market Focus
07/17

On July 17, Longfor Group fell 5.15% in regular trading, trading at HKD 6.45 per share, with turnover of HKD 60.99 million. The decline came amid a broad selloff across the mainland property sector, with the previous session's gains — driven by first-tier city home prices rising for four consecutive months on a month-over-month basis — being fully unwound.

Sector-wide, Sunac China dropped 6.9%, China Resources Land fell 3.81%, and China Overseas Development declined 2.65%. Longfor's recently disclosed H1 operational data revealed cumulative contract sales of RMB 16.55 billion, representing a 52.7% year-over-year decline, while average selling prices fell 29.4% YoY, indicating continued weakness in its development segment. The company's operations and services business generated approximately RMB 13.7 billion in revenue, remaining relatively stable, but analysts noted that overall fundamental recovery will require more time given the sustained contraction in development scale.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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