Recently, a netizen posted online claiming that a down jacket priced at 2099 yuan in a Bosideng store contained only 86 grams of down filling, questioning whether the brand premium is excessively high.

Corporate information from Tianyancha shows that Bosideng Co., Ltd. was established in June 1994, with Gao Dekang as its legal representative and a registered capital of 480 million yuan. Its business scope includes exporting self-produced garments, down products, and bedding. Shareholder information indicates the company is jointly held by Kangbo Holding Group Co., Ltd., Jiangsu Kangbo Investment Co., Ltd., and Gao Dekang. Information on external investments reveals the company has invested in over 40 enterprises, with more than 30 of them currently active. Intellectual property information shows the company has registered copyrights for several advertising slogans, including "The Authority in Down Jackets," "China's Expert in Cold-Weather Apparel," and "The Number One Brand in Down Jackets (Cold-Weather Apparel)."