GUMING (01364) saw an increase of over 3% in late trading. As of the time of writing, the stock was up 2.88%, trading at HKD 24.42, with a turnover of HKD 83.3708 million.

On the news front, market information on January 12 indicated that a commercial land parcel in the core area of Hangzhou's Qianjiang Century City was listed for sale.

Guming Technology (Zhejiang) Co., Ltd. successfully acquired the land for a total price of 455 million yuan, with a final floor price of 6,100 yuan per square meter.

It is understood that GUMING currently operates a dual-headquarters strategy based in Hangzhou and Taizhou.

Previously, GUMING had an office location in Qianjiang Century City. If the new building on the acquired plot is successfully constructed, the Hangzhou headquarters is expected to return to the Qianjiang Century City area.

Industry insiders pointed out that this move signifies an escalation in the industry's competitive landscape, shifting from "front-end competition" focused on store density and product iteration to "back-end competition" centered on organizational capability, resource integration, and capital strength.

Kaiyuan Securities believes that GUMING's primary competitive advantages lie in its "excellent supply chain management capabilities on the channel end and a mature franchisee management system."

The brokerage predicts that by replicating GUMING's current store density in Zhejiang province nationwide, and using an endgame mindset to calculate, its long-term store opening potential in China exceeds 40,000 locations.