On May 27, e.l.f. Beauty rose 8.77% in regular trading, trading at $59.04/share, with trading volume of approximately $71.15 million.

The rally was driven by continued positive momentum from the company's fiscal fourth-quarter earnings beat combined with a newly announced pricing strategy. e.l.f. Beauty reported adjusted EPS of $0.32, exceeding the consensus estimate of $0.29 by 10.34%, while quarterly revenue reached $449 million versus the expected $423 million, representing approximately 29% year-over-year growth. Additionally, the company publicly announced it would lower prices on select products to ease consumer burden amid surging fuel costs, a move that gained strong market approval.

Despite the company's fiscal 2027 full-year guidance of $3.27-$3.32 adjusted EPS falling below the FactSet consensus of $3.61, the combination of robust quarterly performance and a consumer-friendly pricing strategy continued to sustain bullish sentiment. Morgan Stanley lowered its price target from $67 to $59 while maintaining an Equal Weight rating, and B. Riley adjusted its target from $130 to $70 while keeping a Buy rating.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)