On the evening of September 23, Meituan Shanggou announced the establishment of the instant retail industry's first premium fruit cutting brand alliance. The alliance brings together over ten quality fruit cutting brands including Qieguo NOW, Fresh Fruit Party, Bonana, Huanxiong Fresh, Shengguo Warehouse, Baiguo Bee, Qieguo Pie, Qieguo Le, Huaguo Qie, and Hongji.

The alliance launched the "Safe Fruit Cutting" service plan, introducing multiple service upgrade initiatives in its first phase. These include the "Open Kitchen" transparency initiative for fruit cutting operations, a "Bad Product Guarantee" service, and enhanced purchasing experiences for specific fruit products.

According to Meituan Shanggou, the platform initiated this alliance to foster better interactions between premium fruit cutting brands and instant retail consumers. The alliance aims to elevate industry standards through pioneering service measures, optimize the industry ecosystem, and continuously improve the quality of fruit cutting products and services, creating a superior and efficient fruit cutting shopping experience for consumers.