On July 28, Take-Two rose 5.06% in regular trading, trading at $243.38 per share, with turnover of $331 million. The rally was driven by Sony PlayStation's announcement that it will cease physical disc production for new games starting January 2028, fully transitioning to digital distribution.

Take-Two's subsidiary Rockstar Games' Grand Theft Auto VI has been explicitly named as one of the first flagship titles to adopt the all-digital model. The digital transformation is expected to eliminate physical manufacturing costs and compress the used game market, potentially boosting profit margins for publishers significantly. Additionally, Arete Research previously raised its price target on Take-Two from $245 to $308, while BofA Securities maintains a buy rating with a $368 target. The consensus mean target stands at approximately $284.52.

Multiple catalysts are converging, including the upcoming quarterly earnings report scheduled for August 7, with estimated EPS of $0.08. GTA VI remains on track for its November 19 launch at $79.99, with pre-orders already underway since June 25, reinforcing revenue visibility.

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