On November 14, RLX Technology Inc. (NYSE: RLX) released its unaudited financial results for the third quarter of 2025.

The report shows that RLX Technology achieved net revenue of RMB1.1293 billion (USD158.6 million) in Q3 2025, representing a 28.3% quarter-over-quarter increase and a 49.3% year-over-year growth. Under non-GAAP measures, adjusted net profit reached RMB295.4 million (USD41.5 million), up 1.4% sequentially and 12.1% annually.

Kate Wang, Founder, Chairperson and CEO of RLX Technology, stated: "Despite persistent macroeconomic challenges, we delivered strong and comprehensive performance this quarter. Our disciplined execution in global expansion and R&D innovation continues to drive sustainable business growth. In international markets, we've intensified precision investments in retail networks and launched localized products tailored to regional characteristics, further consolidating our leadership in key Asia-Pacific and European markets. Meanwhile, strengthened regulations in mainland China have fostered a more orderly and compliant competitive landscape, creating favorable conditions for our steady business recovery. Additionally, our self-developed oral film product has debuted in the UK. This innovation, embodying years of R&D efforts, marks a significant step in product diversification and user experience enhancement, demonstrating our long-term vision to lead next-generation adult consumer experiences."

Chao Lu, CFO of RLX Technology, commented: "Our Q3 revenue grew 49.3% YoY to RMB1.1293 billion, with international operations contributing 72%. Non-GAAP operating profit surged 123.6% YoY to RMB187.8 million, delivering outstanding performance. These results reflect the resilience of our diversified growth model—market share gains in existing international markets, high-return capital investments in Europe, and mainland China's ongoing recovery collectively drove growth. Our solid financial position continues to support shareholder return programs. To date (including this quarter's declared dividend), we've returned over USD500 million to shareholders through buybacks and dividends, underscoring our commitment to long-term value creation and sustainable profitability."