KEEP's stock price soared 6.69% during intraday trading on Wednesday, following the release of its annual financial results and strategic business update.

The company reported its first full-year adjusted net profit on a non-IFRS basis, reaching RMB 25.2 million for 2025, marking a significant turnaround from an adjusted net loss in the previous year. Gross margin expanded substantially by 5.5 percentage points to 52.2%, driven by improved supply chain efficiency and cost optimization. KEEP also announced it has initiated a strategic transformation focused on AI-driven fitness and health experiences, discontinuing non-core operations to pursue more agile and sustainable growth.

Key user engagement metrics improved, with the daily active user exercise rate rising to 57.8% and member penetration increasing. The company's focus on its core user base and ongoing AI infrastructure investments have strengthened its operational foundation, contributing to positive investor sentiment.