On July 23, BUSYMING fell 5.31% in regular trading, trading at 363.8 HKD/share, with turnover of 14.84 million HKD, extending its recent pullback trend.

On the news front, the company officially announced on July 21 that its total signed stores surpassed 30,000, making it the first leisure food and beverage chain in China to reach this scale. On the same day, the company was included in the Fortune China 500 list for the first time, ranking 265th. However, these milestones failed to reverse the stock's downward trajectory, which has declined consecutively from 389.0 HKD since July 20.

Market observers note that the bulk snack retail sector is transitioning from aggressive expansion into a phase of existing-store competition, with leading brands already experiencing a slowdown in earnings growth. The industry needs to find a new growth narrative. The company reported full-year GMV of 93.569 billion RMB and adjusted net profit of 2.692 billion RMB for fiscal 2025, with inventory turnover and franchisee multi-store ratios leading the industry.

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