On August 28, 2025, Trip.com Group Limited (NASDAQ: TCOM; HKEX: 9961) announced its unaudited financial results for the second quarter of 2025. Notably, the company's international OTA platform total bookings increased by over 60% year-over-year in Q2, while inbound tourism bookings surged by more than 100% year-over-year. Outbound hotel and flight bookings have fully exceeded pre-pandemic 2019 levels by 120%, and cross-border flight capacity has recovered to 84% of pre-pandemic levels.

The inbound tourism business continued its robust growth momentum, primarily driven by demand from South Korea and Southeast Asia, the two largest source markets. In the first half of 2025, nationwide inbound visitor arrivals increased by 30% year-over-year, with 71% of inbound tourists coming from visa-free regions.

Additionally, Trip.com Group launched the "Smart Travel Future" hotel empowerment program, aimed at driving continuous improvements in inbound tourism orders, new customer growth, and operational efficiency for hotels, further establishing the platform and hotels as a growth partnership.