On April 20, MINISO Group Holding Limited announced that its two innovative store formats under the "Paradise" series, MINISO SPACE and MINISO LAND, have officially opened in Hainan, debuting at the cdf Sanya International Duty-Free Shopping Complex.

A representative from MINISO Group Holding Limited stated, "Sanya's inherent vacation atmosphere naturally aligns with MINISO's concept of interest-driven consumption. The introduction of these two Paradise series stores injects more dynamic shopping experiences and emotional connections into the cdf Sanya International Duty-Free Shopping Complex, making tourism consumption more distinctive and engaging."

In terms of spatial design, MINISO SPACE innovatively continues the narrative flow of "exhibition-experience-retail," deeply integrating Sanya's island leisure ambiance with the brand's trendy toy DNA to create a composite fashion landmark combining shopping, social interaction, and photo opportunities. The exterior design of MINISO LAND draws inspiration from a "giant ship," incorporating the three-dimensional YOYO image, which precisely resonates with the aesthetics of young consumers and helps the cdf Sanya International Duty-Free Shopping Complex develop new consumption scenes that appeal to all age groups, blending cultural depth with contemporary trends.

Regarding product offerings, the stores feature a collection of internationally renowned IPs such as Disney, Sanrio, and Chiikawa, as well as proprietary IPs including YOYO, Luobo Street, and DunDun Chicken. The combination of unique spaces and diverse IPs continuously amplifies social media buzz, quickly establishing the stores as popular new check-in spots at the cdf Sanya International Duty-Free Shopping Complex after their opening.

MINISO continues to deepen its channel strategy of "opening high-quality, large-scale stores." The Paradise series stores, as key innovative formats developed by the brand, encompass a diverse matrix of store types including MINISO SPACE, MINISO LAND, and MINISO FRIENDS.

It is reported that the average size of a single Paradise series store reaches 1,200 square meters, six times that of a regular store, with each location offering 8,000 to 10,000 SKUs, 90% of which are IP products. Through IP zoning design, each area constructs a complete IP worldview, upgrading "shopping and consumption" into an immersive "paradise experience." As of April 2026, MINISO has established 65 Paradise series stores globally.