Recently, DENZA’s most anticipated product of the year, the N8L, officially launched, marking a significant milestone in China’s new-energy luxury vehicle sector. As the country’s first premium new-energy automaker, DENZA has honed its craft over a decade. The brand’s launch event saw overwhelming demand, with order volumes and public interest crashing servers—a testament to its market appeal and BYD’s continued breakthroughs in the high-end segment.

What defines DENZA as a leading luxury new-energy brand? At the Tokyo Motor Show, BYD’s Li Yunfei addressed this question. The first factor is product safety. Empowered by BYD’s e³ (e-cube) technology, DENZA’s key models demonstrate exceptional stability—no rollovers or fishtailing during high-speed evasion, no loss of control during tire blowouts, and precise AEB (Automatic Emergency Braking) performance. These real-world test results set global benchmarks. For instance, DENZA’s N9 passed the international "fishhook test" at 210 km/h, triple the standard speed—an extraordinary achievement.

The second factor is brand security. Established in 2010, DENZA has stood the test of time. Its 2014 Shenzhen launch event featured Huawei as a strategic partner, with Richard Yu becoming DENZA’s first global owner. Few brands endure 15 years without robust backing, but BYD’s unwavering support in technology, products, and resources ensures DENZA’s resilience. Owners trust that the brand won’t vanish, guaranteeing lifelong service—a cornerstone of luxury branding.

Li Yunfei emphasized DENZA’s commitment to production, delivery, and service excellence, driving steady growth. He also highlighted FANGCHENGBAO, another BYD-owned brand, projecting monthly sales to surpass 20,000–30,000 soon and potentially 40,000–50,000 by next year, expressing strong confidence in its lineup.

Globally, BYD continues advancing its core brand strategy, adapting to local markets while maintaining steady progress.